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Charles Loyer

  • Use Cases

The Easter Odyssey for Westfield: story becomes experience across media

In today’s competitive landscape, seasonal activations can no longer be simple decorations or basic scavenger hunts. To truly capture attention and engagement, brands must craft immersive narratives that…
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  • Études

How ideas become concepts across formats

In today’s fragmented, fast-moving media landscape, ideas are not enough. Brands need narratives that transcend formats,  concepts that not only capture imagination but scale across physical, digital,…
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  • Études

CGI: a new visual language for brands

In a world where attention is the scarcest currency, what truly stands out isn’t what looks real, but the impossible made visible. At VOKODE, CGI is more than an…
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  • Use Cases

5 Ways FOOH is revolutionizing brand experiences in 2025

The future of advertising is no longer about grabbing attention—it’s about provoking real, emotional, unforgettable reactions. In 2025, FOOH (Fake Out-Of-Home) has evolved from an emerging trend into…
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