CGI: a new visual language for brands

In a world where attention is the scarcest currency, what truly stands out isn’t what looks real, but the impossible made visible. At VOKODE, CGI is more than an effect, it’s a creative language capable of reinventing brands from the ground up. We don’t just generate graphics, we sculpt ideas, carve out emotions, and build visual universes that challenge perception and ignite imagination..

What is CGI Creation?

CGI (Computer-Generated Imagery) involves the generation of digital images and animations using cutting-edge 3D software (Blender, Cinema 4D, Maya, Houdini, Unreal Engine, After Effects…). But for us, it is never “just a filter.” It means giving form to concepts that defy the laws of physics and logic, liberating us from the constraints of the physical world to tell brand stories like never before.

More than graphics. CGI gives brands a new language of codes.

CGI is not simply a production tool. It is a way for brands to speak, connect, and evolve. At VOKODE, every visual is more than just an image, it is an assignment of new cultural codes, emotions, and actions that give the brand meaning and presence.

Through CGI, brands can:

• Play with cultural and emotional codes to create relevance and spark curiosity.
• Express attitudes and values that resonate with their audience’s lifestyle and aspirations.
• Create emotional impact that turns passive viewers into engaged believers.
• Establish iconic visual elements that make them instantly recognizable and memorable.

CGI allows us to reinvent reality without limits. It enables brands to:

• Reimagine everyday objects and spaces in dreamlike, thought-provoking settings.
• Design alternate futures and visual narratives that reflect bold visions.
• Tell stories that transcend platforms, formats, and industries.

CGI with VOKODE is not just design, it is brand coding in motion. It enables brands to lead conversations, break through the noise, and create experiences that endure in memory.

CGI that incorporates new codes into the Rabanne brand, by VOKODE.

Why it matters for brands

• Limitless creativity Imagine a product floating in zero gravity or revealing its invisible “soul” as a digital sculpture. 3D artists begin with a blank canvas where the only limits are imagination and creative daring.
• Agile, controlled production Physical sets, endless travel, and unpredictable weather become obsolete. In virtual environments, every parameter — materials, lighting, camera — is precisely controlled, optimizing time, budget, and resources without compromising visual excellence.
• Scalability & adaptability A single CGI asset becomes a creative core that lives many lives: video, still image, AR, VR, DOOH, and more. Each version preserves the brand’s visual universe while adapting to new formats.
• High-impact engagementHyper-real visuals stop the scroll. The fantastic sparks emotion.

A well-executed CGI piece does more than capture attention it creates lasting emotional connection and brand loyalty.

CGI for Canal + created by VOKODE

How we do it at VOKODE

The magic lies not just in the software, but in a creative approach where art direction, storytelling, and technology converge to produce unforgettable visual experiences.

• Art direction & concept Tone, style, and personality are defined through sketches, moodboards, and visual references. This is where the project’s vision takes shape.
• 3D modeling Digital sculptors shape objects, characters, and environments, focusing on geometry, proportions, and topology for strength and coherence.
• Texturing & lighting Materials from translucent plastics to weathered metals are applied. Lighting either mimics reality or crafts unique atmospheres to give scenes depth and authenticity.
• Animation (when needed) When the narrative calls for it, motion brings each element to life flying cameras, breathing characters, drifting particles every movement reinforcing the story.
• Final render & post-productionAll elements are blended into high-quality images or videos. Color, contrast, and detail are refined in post-production so that every frame becomes a work of art ready to shine across platforms.

From first sketch to final render, every CGI project at VOKODE is guided by a single goal: to create visual experiences that linger.

CGI is not a luxury. It is strategic positioning. Brands that embrace CGI declare themselves visionary, contemporary, and bold.CGI does not replace reality, it reinterprets, expands, and elevates it.